The History of Hults Bruk

Hand Forged in Sweden since 1697, Hults Bruk evokes a bygone era; a time when axes were an essential lifeline in the wilderness and made for working outdoors the traditional way. Discover its history.

 
Royal.jpg

The Royal Adviser Who Established Hults Bruk

In 1697, the Dutchman Jacob Reenstierna established Hult’s iron and steel factory in the inner part of the valley below Ågelsjön located close to the six waterfalls, also known as the ”Bråviken ögonvrå”. The site was protected by the wooded hills of Kolmården. The purpose was to start an iron with nail forging as a speciality with the intention of exporting large parts of the production. Reenstierna was a man with more than one string to his bow, during his career he managed both to be governor of Halland, president of the Municipal Council and adviser of King Karl XII of Sweden. At this time, immigrants’ ideas and initiatives meant much to Sweden’s business community. On 4th of May 1697, Bergskollegiet issued a permit for Jacob Reenstierna to install a drop forge and a manufacture hammer machine. This happened only one month after the death of King Karl XI and a few days before the great castle fire that devastated Stockholm’s castle, Tre Kronor.

script.jpg

War Promotes the Exports of Nails

Nails were the most important product of Hult until 1882, making Hults Bruk one of Sweden’s premier nail manufacturers. The first nail forge was built in 1709 and consisted of four nail hammers. The forge was powered by water power and the nails and bolts were delivered to the Swedish Royal Navy. The nails from Hult was not only popular in Sweden, they enjoyed great success in Europe for their quality was especially sought after in countries that had a large fleet of ships.

During the Great Nordic War (1700-1721) the King of Sweden encouraged manufacturing businesses, especially those associated with exports, as there was a hope that this could strengthen the country’s overall economy. In a letter signed by King Karl XII of Sweden on March 27, 1713, Reenstierna was granted several benefits linked to the activities in Hults, such as a zero duty on export goods such as nails, anchor chains and more. This was a clear sign of the position of the manufacturers and how the state strived to support private entrepreneurs.

Discover the full history and share your findings on Facebook .



 

Yampa Valley Outdoor picks up Form Insoles

forminsoles.jpg

Our agency has recently picked up Form Insoles. Form offers your customers proven performance and injury protection. We have a complete line of insoles and two unique insoles not available from any other insole company.  All Form insoles automatically mold to your foot or can be custom heat molded in 5 minutes.  The insoles carry a compelling $39.95 MSRP, across the line, with great margins for your stores.

 My partner in this line, Tim Nelson  (tnelsonassociates@gmail.com) has been working it in the Mid-West for a few months and has had great response.  He will be the contact for UT. His accounts feel the fit and performance of Form is something that would appeal to their customers and benefit their insole business.

 Next step is yours. Can I supply you or others on your team product to evaluate? I’ve attached a pdf that details the Form line. The sizing is at the end of the attachment.  One of the unique insoles I mentioned is not in this info as it’s official launch is still about 30 days away. The Reinforced is great for big guys who are on their feet working all day, who wear out insoles quickly . The Maximum is a thicker cushion for all round use. The Form Narrow model is favored by most of run specialty retailers.  It provides performance consistent with all Form products, with additional cushioning and the best fit compatibility for most running shoes. The Ultra-Thin is great for ski.  

 You are more than welcome to reach out to us anytime by email or phone with questions or to supply me with your product test needs.  I look forward to sending product for you to try.  Form is more than happy to provide a spiff program while you launch the product!