The story behind the brand, how we maintain ethical production, and what makes us unique!
“I didn’t set out intending to start a clothing company that inspires women to be their truest selves. It was a little more selfish than that. I wanted creative fulfillment so I chased that, and the rest followed. I started this whole thing heavily inspired by the talent I found on Etsy, back in 2012 at the age of 22 and opened my own Etsy shop out of my parents’ basement. It’s no longer me in a basement, it’s “we”, and manufacturing teams in many states, but my passion is greater than it was on day one, and my purpose is clear and mission-driven: provide outdoor clothing designed by and for women, that stands up to life, inspires women to express their truest selves, doesn’t cater to trends, and stands out from the crowd. Be heard, bold, confident, and make waves.” -Mallory Ottariano